The Challenge
Despite Eric Goranson’s established reputation across radio, podcast, and television, the existing aroundthehouseonline.com website wasn’t reflecting the professional caliber and reach of his brand. The outdated design and limited functionality were failing to:
- Present a professional image befitting a nationally recognized TV personality and media host
- Effectively capture and convert the substantial audience from his various media platforms
- Leverage search engine optimization to attract new visitors seeking home improvement expertise
- Provide an engaging user experience that matched the quality of his content
Sitehype’s Solution
Sitehype approached the redesign with a comprehensive strategy focused on three core areas:
Modern Design & Professional Presentation
The team completely transformed the visual identity of aroundthehouseonline.com with a contemporary design that reflects Eric Goranson’s status as a leading voice in home improvement media. The new aesthetic balances professionalism with approachability, creating a digital presence worthy of a nationally syndicated host while remaining accessible to DIY enthusiasts and contractors alike.
Foundational SEO Implementation
Sitehype implemented robust search engine optimization strategies from the ground up, focusing on:
- Technical SEO improvements for better search engine crawling and indexing
- Strategic keyword optimization targeting home improvement and DIY-related searches
- Content structure optimization to showcase Eric’s expertise and authority
- Local and national SEO considerations for his diverse audience reach
Enhanced User Experience & Conversion Optimization
The redesign prioritized user engagement through:
- Intuitive navigation that helps visitors easily find relevant content and resources
- Improved site architecture that guides users through Eric’s various offerings
- Mobile-responsive design ensuring optimal experience across all devices
- Streamlined conversion paths to grow his audience and community engagement
Results & Impact
The partnership with Sitehype delivered measurable improvements across key performance indicators:
Increased Visibility & Traffic: The foundational SEO work significantly boosted the site’s search engine rankings, driving more organic traffic from users actively seeking home improvement guidance and expertise.
Higher Engagement & Conversion Rates: The improved UI/UX design created a more engaging experience that keeps visitors on the site longer and encourages them to explore Eric’s podcast, radio show, and other content offerings.
Professional Brand Elevation: The modern, polished presentation now appropriately represents Eric Goranson’s stature as a respected TV personality, top-ranking podcast host, and nationally syndicated radio personality in the home improvement space.
Conclusion
Sitehype’s comprehensive approach to the Around the House Online redesign successfully bridged the gap between Eric Goranson’s established media presence and his digital footprint. By combining modern design principles, strategic SEO implementation, and user-centered design thinking, the project created a website that not only looks professional but performs effectively as a business tool.
The redesigned aroundthehouseonline.com now serves as a fitting digital headquarters for one of the most recognized voices in home improvement media, providing visitors with an experience that matches the quality and expertise they expect from Eric G and his team.
